PayDNA was started in 2009 with the purpose of launching a prepaid travel card solution for its then holding company FX Africa Foreign Exchange (trading as Travelex). By virtue of the investment in its systems, the PayDNA solution offering was expanded to paycards and gift cards. Much development has also gone into the enhancement of the PayDNA mobile channel.
PayDNA, now independently owned and operated, is a card program owner, which enables it to provide direct card products and solutions to customers, or simply manage a card program on their behalf. PayDNA's strategy is one of providing hybrid prepaid card solutions - low cost and functionally rich alternatives to traditional banking products with multiple access channels.